Links
- Apple Events - Keynote September 2018 - Apple
 - Apple iPhone XS and XR 2018 event in 12 minutes - YouTube
 - iPhone Xs Event from Brian Mitchell on Twitter
 
Outline
00:00 | Intro
01:57 | Apple Watch Series 4
- $399 base model, $499 base model with cellular
 - The watch bands from the past are compatible
 - The watch bands from the future are compatible with older models as well
 - The sizes increased
- 40mm/44mm
 - Smaller bezel
 - Thinner
 - Rounded corners of the screen
 
 - Some watch faces have full color backgrounds because they look good now
 - Health
- Fall detection
 - Low heart rate detection (to add to high heart rate detection)
 - ECG monitor
- First over the counter
 - FDA approved
 - US only for now?
 
 
 - New sensor module on the bottom
- It looks really cool HAL9000
 - Symmetric now
 
 - Digital Crown ticks/scroll feedback
 - Microphone moved to the other side
 - S4 SoC
- It’s faster than ever
 - Cool
 - Up to 2x faster
 
 - Louder speaker
 - Better cellular reception with the case allowing more signals in and out
 
iPhones
12:19 | iPhone X🅂
- Starting at $999 at 64GB for X🅂 and $1099 X🅂 Max
- The larger model is cheaper than I thought it would be
 - Storage bumps are $150 still, but it’s not terrible
 
 - New chip: A12 Bionic
- It’s 2 powerful core - 4 efficient chips
 - 4ish cores for the GPU, which is faster too
 - It’s 7nm, for what it’s worth
 
 - Cameras
- Each phone has the same camera module, so there’s no camera differentiation
 - Smart HDR
- It’s supposed to be similar to how the Pixel processes images, we’ll see it in the field soon enough
 
 - Dynamic bokeh, you can change the aperture after you take a photo
 - IP68 (maximum depth of 2 meters up to 30 minutes)
 
 
24:02 | iPhone X🅁
- Starting at $750 at 64GB
 - Lots of colors; Product(RED) out the door
 - LCD screen as expected
 - No 3D Touch
 - Single camera
 - IP67
 
30:13 | Entire iPhone Lineup
- iPhone 8/8+ and 7/7+ remain in the lineup
- Price updates are
- $449 for iPhone 7; $569 for iPhone 7 Plus
 - $599 for iPhone 8, $699 for iPhone 8 Plus
- Reasonable pricing all around for these old models
 - My dream of having only a single phone shape to design for going forward was shattered; but it’s the Tim Cook way (and the price umbrella)
 
 
 
 - Price updates are
 - There’s a neat new iPhone Comparison page
 - Compare the footprints
 - No iPhone SE for those that like smaller phones
- Speaking of which, the iPhone SE looks like it has been removed from the Apple website broadly
- This means the iPhone 7 is the smallest currently offered iPhone; will we see the SE2 at the next event for fun? Or in Spring?
 
 
 - Speaking of which, the iPhone SE looks like it has been removed from the Apple website broadly
 - No new iPads or Macs today
 - AirPower mysteriously removed
 
What are you buying?
- Brian: thinking about iPhone X🅂 Max
 - Ryan: Grandpa might need an X🅁
 
