00:01:18 | New Venue

• Steve Jobs Theater
• Apple Park
  • 100% renewable energy

00:03:00 | Retail

• Today at Apple

00:04:36 | Apple Watch Series 3

• Number one watch in the world
• LTE radio
  • Cheesy demo
  • 40 million songs on your wrist
• Barometric altimeter
• 70% more CPU performance
• Siri can talk! 👋
• W2
  • Up to 85% faster Wi-Fi
  • 50% more efficient Bluetooth and Wi-Fi
• Wi-Fi (8 GB $329) and cellular models (16 GB $399)
• Case is same size
• Back crystal 0.25 mm thicker
• New Sport Loop Band
• September 22

00:10:28 | Apple TV 4K

• 4K
• HDR
• A10X Fusion
• White circle on the menu button of the Siri Remote
• Drops USB-C and gains gigabit ethernet
• $179
• September 22

00:13:17 | iPhone 8/iPhone 8 Plus

• A11 Bionic
  • 64-bit
  • 4.3 billion transistors
  • Two performance cores
    • 25% faster than A10
  • Four high-efficiency cores
    • 70% faster than A10
  • Second generation performance controller
    • 70% faster multithreaded workloads
  • Glass and aluminum design
  • Retina HD display with True Tone
  • Super fast iPhone X leaked benchmarks match MacBook speeds and destroy Android

• • Apple designed GPU
  • Bluetooth 5
  • Wireless charging
    • Qi standard
  • Better stereo speakers
    • Louder
    • More bass
  • Camera
    • 12 MP
    • Larger and faster sensors
    • New color filter
    • Deeper pixels
    • ƒ/1.8 and ƒ/2.8 (telephoto on iPhone 8 Plus) apertures
    • Dual OIS (iPhone 8 Plus)
    • 2x better uniformity on quad-tone LED flash
    • Slow sync flash
    • Tuned for AR
    • Apple designed ISP
    • Apple designed video encoder
    • 4K 60fps/1080p 240fps
    • Portrait lighting (iPhone 8 Plus)
  • 64 GB/256 GB
  • Starts at $699
  • September 22

00:31:16 | iPhone X

• Glass and stainless steel
• Super Retina display
  • 5.8”
  • 2436x1125 @ 458 ppi @3x
  • OLED Dom Esposito on Twitter: "iPhone X's OLED panel = 625 nits Note 8 AMOLED panel = 1,200 nits S8 AMOLED panel = 1,000 nits Just in case you're curious"
  • HDR
    • Dolby Vision
    • HDR10
  • True Tone
  • 3D Touch
  • 1,000,000 to 1 contrast
• No home button
  • Swipe up from bottom to go home
  • Swipe up and hold to go to multitasking
    • Swipe on the bottom to go forward and back in apps
  • Hold side button for Siri
  • Done button for editing home screen
• Notch
• Larger side button
• Face ID
  • Face authentication
  • TrueDepth Camera System
    • Infrared camera
    • Flood illuminator
    • Front camera
    • Dot projector (30,000 points)
    • Proximity sensor
    • Ambient light sensor
    • Speaker
    • Microphone
  • A11 Bionic neural engine (“Specialized hardware built for a set of machine learning algorithms”)
    • Dual-core design
    • 600 billion operations per second
    • Real-time processing
  • Protected by secure enclave
  • On-device processing
  • Requires user attention to unlock (need to look at the phone)
  • Adapts over time
• Animoji
  • Animated emojis
  • Track 50 facial muscle movements
  • 12 emojis (smiling pile of poo included)
  • Cheesy demo
  • Joel Bernstein on Twitter: "I would have bet money on Eddy Cue being the first Apple SVP to cluck like a chicken on stage."
• Camera like iPhone 8 Plus
  • ƒ/1.8 and ƒ/2.4 (telephoto) apertures
• A11 Bionic
• Wireless charging
• Space gray/silver
• 64 GB/256 GB
• Starts at $999
• iPhone X Leather Folio
  • Magnetic sensor
  • iPhone X Leather Folio - Taupe - Apple
• November 3

00:55:35 | AirPower (Apple Juice???)

• Wireless charge new iPhones, Apple Watch Series 3, AirPods with wireless charge case

01:00:45 | Recap

• Lineup:
  • iPhone SE from $349
  • iPhone 6s from $449
  • iPhone 7 from $549
  • iPhone 8 from $699
  • iPhone X from $999
• iOS 11 on September 19
• watchOS 4 on September 19
• macOS High Sierra on September 25